TL;DR
- Sexual desire is personal, but population-level research suggests that sexual interest or activity may increase around Christmas and New Year, and sometimes during summer or longer days.
- A 2025 Canadian survey found that 23% of sexually active respondents often or always used sex toys, while 13% often or always engaged in roleplay or fantasy with a partner.
- The twelve-monthly scenes are my playful, Velora-inspired suggestions, not scientific rules about what people should want in each month.
- The best roleplay begins with a conversation about interests, limits and how to pause or stop; every scene can change or end at any time.
Does Sex Have a Season?
If sexual desire followed a calendar, life would be wonderfully simple: circle a date, light a candle and wait for the mood to arrive. Of course, our bodies are not nearly that predictable. Stress, health, privacy, relationship dynamics and plain old exhaustion usually matter much more than whether it is February or July. Still, when researchers step back and look at large groups of people, some interesting and rather fun seasonal patterns begin to appear.
A UK study of births, abortions, STI diagnoses, HIV testing and condom sales found indicators consistent with more sexual activity around Christmas and a smaller, longer rise during summer vacations. These were largely indirect measures, so they cannot tell us exactly who had sex or what they did.
Another study examined Google searches in 129 countries. Sex-related interest peaked around Christmas in predominantly Christian cultures and around Eid al-Fitr in predominantly Muslim cultures, even though these holidays fall in different seasons across countries. This suggests that culture, time together and collective mood may matter as much as temperature.
More recent US retail data found that emergency-contraception sales rose by 0.63 units per 1,000 women aged 15–44 after New Year, with smaller increases following Valentine’s Day and July 4. That study measured purchases after possible unprotected sex, not sex generally, but it adds another signal around major celebrations. A large Natural Cycles study also associated longer days with more logged sexual behaviour, although some results differed between US and Swedish app users.
I see this pattern at Velora, too. Our sales and customer questions often pick up before the holiday season and summer. Apparently, people like to plan their fun in advance.
I recognize it in my own life as well: one of my children was conceived during Christmas break. I was relaxed, excited about family time and busy choosing gifts for the children of relatives and close friends. The whole week felt cozy, generous and loving with my husband. Apparently, I was following an intimacy calendar before I even knew one existed.
What Kinds of Sex and Fantasies Do People Report?
Once we know that holidays, vacations and longer days may create openings for intimacy, the next question is what people might enjoy doing with that time. In many of our blogs, we have discussed roleplay, variety, novelty and other ideas for making intimacy more playful. Below, I provide more data about the kinds of sex and fantasies people report.
In a 2025 Leger survey of 1,578 Canadian adults, 932 respondents reported sexual activity. Among them, 23% said they always or often incorporated sex toys, while 13% always or often engaged in roleplay or sexual fantasy with a partner. A nationally representative US study likewise found that at least 22% of adults had tried roleplay.
These studies do not tell us which fantasy belongs in February or what toy people choose in July. The monthly connections below are mine: playful suggestions informed by the seasonal evidence, conversations with Velora customers and my belief that novelty works best when it feels collaborative. Research on couples’ shared self-expanding activities supports the broader value of doing something new together, although it did not test sexual roleplay specifically.
How I Would Connect the Evidence to the Calendar
I always think the best roleplay begins before anyone gets into character. Have a quick chat about which roles, words, activities and toys sound exciting, and what should stay out of the script. If that conversation feels awkward, our guide to talking about kinks without fear of judgment and a Yes, No, Maybe List can make it much easier. If restraints or BDSM elements are joining the fun, take a quick look at Velora’s BDSM Healthy Practice Checklist, too. Safewords matter, but they can still be missed or misunderstood, so keep checking in and watching each other’s body language. The best scenes always leave room to laugh, change the plot or stop completely. It is an invitation, not a contract, and never an obligation to continue or have sex.
January: Meet Me Again (New Identity for the New Year)
Characters: Two strangers at a hotel bar on New Year’s Eve.
Scene: Dress separately, choose new names and “meet” over a drink or mocktail. Ask the questions you might ask on a first date. One person carries the discreet Lipstick Vibrator as a secret that may or may not be revealed later.
February: The Secret Admirer (Valentine’s Day Romance)
Characters: An admirer and the intriguing recipient.
Scene: Leave three short notes during the day, each naming something you genuinely desire or appreciate. The final note leads to a wrapped Heart Vibrator, massage oil or simply an invitation to kiss slowly. Romance without a performance deadline.
March: The Keeper of the Key (St. Patrick’s Day Mystery)
Characters: A treasure hunter and the keeper of a hidden key.
Scene: Create clues around one room, with each answer earning a compliment, kiss or requested touch. The final “treasure” can be a fantasy written on paper. It is playful enough for beginners and does not need alcohol to create courage.
April: The Enchanted Garden (Longer Days Awaken Every Cell in the Body)
Characters: A curious traveller and a mischievous woodland creature.
Scene: Build the story with soft lighting, spring colours and playful pursuit. If pet play and anal play are already mutual yeses, the Bunny Tail Plug can complete the character; otherwise, use an ordinary costume tail.
May: Backstage Before the Show (Spring Is in Full Bloom!)
Characters: A performer and their stylist.
Scene: The stylist chooses an outfit, adds fragrance and slowly prepares the performer for an imaginary stage. Hide the Makeup Sponge Vibrator among real beauty items, then let the performer decide whether it joins the scene.
June: The Luxury Escape (Summer Vacation or Staycation Begins)
Characters: A hotel guest and a private concierge.
Scene: Turn the bedroom into a boutique hotel with fresh sheets, a handwritten menu and “room service” requests. For experienced partners who have discussed restraints and sensory play, the Moonlight Treasure Chest can provide pre-agreed options, never surprises.
July: The After-Hours Ice-Cream Shop (Bring On the Summer Heat!)
Characters: The shop owner and the last customer of the night.
Scene: Invent outrageous flavours and make the customer “sample” them through kisses or safe temperature play. The Popsicle Vibrator fits the joke naturally, but keep real frozen objects away from delicate skin.
August: The Island Guide (Travel Is in Our DNA!)
Characters: A travel writer and a mysterious local guide.
Scene: The guide leads a blindfold-free sensory tour using music, fruit, cool fabric and the Peacock Feather Teaser Stick. The writer reviews each sensation with one word: more, less or different.
September: The Bookshop After Closing (Making Routine Fun Again)
Characters: An author and a devoted reader.
Scene: Each person brings a short romantic or erotic passage they have written themselves. Read it in character, then improvise what happens after the final sentence. This is especially good when the return to routine leaves little energy for elaborate costumes.
October: The Masked Invitation (Halloween Fun)
Characters: Two guests at a private masquerade.
Scene: Wear simple masks, introduce yourselves as strangers and exchange one fantasy each. If sight restriction is already agreed upon, add the Blindfold Kit for slow touch; the seeing partner should keep checking in verbally.
November: Stormbound (Building Anticipation for the Holiday Season)
Characters: An innkeeper and a traveller stranded by a storm.
Scene: Dim the lights, play rain sounds and negotiate the traveller’s “payment” for the last room: a story, a dance, a shoulder massage or a kiss. The point is anticipation, not how far the scene goes.
December: The Private Gift Exchange
Characters: A gift-giver and a recipient who sets the rules.
Scene: Wrap three choices, something cozy, something sensual and something silly. The recipient chooses what to open and what to save. A Snowman Vibrator can make the final gift warm, cheeky and unmistakably seasonal.
Let the Calendar Start the Conversation
The research does not mean everyone suddenly wants more sex when the Christmas lights go up or summer arrives, desire has never been very good at following instructions. It simply suggests that holidays, longer days, shared traditions and a break from routine can sometimes make more room for connection. I would treat this calendar as twelve playful conversation starters, not twelve appointments for sex. Just turn to your partner and ask, “Would this be fun for us?”
Sources
- Wellings, K., et al. (1999). “Seasonal Variations in Sexual Activity and Their Implications for Sexual Health Promotion.” Journal of the Royal Society of Medicine, 92(2), 60–64.
Website: https://pmc.ncbi.nlm.nih.gov/articles/PMC1297061/
- Wood, I. B., et al. (2017). “Human Sexual Cycles Are Driven by Culture and Match Collective Moods.” Scientific Reports, 7, Article 17973.
Website: https://pmc.ncbi.nlm.nih.gov/articles/PMC5740080/
- Wagner, B., and Cleland, K. (2023). “Retail Demand for Emergency Contraception in the United States Following the New Year Holiday: Time Series Study.” The BMJ, 383, e077437.
Website: https://pmc.ncbi.nlm.nih.gov/articles/PMC10731423/
- Shanmugam, D., et al. (2023). “A Multi-Site Study of the Relationship Between Photoperiod and Ovulation Rate Using Natural Cycles Data.” Scientific Reports, 13, Article 8379.
Website: https://www.nature.com/articles/s41598-023-34940-z
- Léger. (2025). “Sex Survey: Canadian Online Survey.”
Website: https://leger360.com/wp-content/uploads/2025/02/Leger-National-Post-CdnSex-Life-Survey_Jan-2025.pdf
- Herbenick, D., et al. (2017). “Sexual Diversity in the United States: Results From a Nationally Representative Probability Sample of Adult Women and Men.” PLOS ONE, 12(7), e0181198.
Website: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0181198
- Muise, A., et al. (2019). “Broadening Your Horizons: Self-Expanding Activities Promote Desire and Satisfaction in Established Romantic Relationships.” Journal of Personality and Social Psychology, 116(2), 237–258.
Website: https://pubmed.ncbi.nlm.nih.gov/30265020/
Frequently Asked Questions
Does research prove that everyone has more sex during the holidays?
No. The studies show population-level patterns and indirect signals, not a rule for every person or relationship. Stress, health, privacy and relationship dynamics still matter.
Are the monthly roleplay ideas scientifically proven?
The seasonal background is research-informed. The specific monthly pairings are my own playful suggestions, shaped by Velora customer conversations and the idea that shared novelty can be enjoyable.
Do we need costumes or sex toys to try roleplay?
Not at all. New names, a setting or one opening line can be enough. A toy should join the scene only if everyone involved wants it.
What is the safest way for beginners to start?
Choose a simple, easy-to-stop scene. Discuss roles, words, activities and limits first, agree on how to pause or stop, and keep checking in. No one is obligated to finish the scene or have sex.
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